The Riley Roo Way™? 
What exactly is
The Riley Roo Way™?
Currently in development, The Riley Roo Way™ is inspired by and named after the fabulous Mr. Riley Roo, my beloved senior rescue dog. Set to be much more than a traditional pet care app— it's a movement aimed at forging deeper, more meaningful connections between pets and their families, encompassing all creatures great and small.
Our Founder, Nicole
At The Riley Roo Way™ we are dedicated to creating a comprehensive ecosystem that captures the essence of each pet's journey, reveals their unique story and traces their footprints along the way—be they feathered, furred, or scaled.
What will
The Riley Roo Way™ do?
Let’s be honest —our pets are much more than just companions; they are family.
Whether they're sprouting their first feathers or celebrating their ninth life, at The Riley Roo Way™ we are developing a pet care application that weaves each pet’s unique experiences into a narrative that celebrates and informs over the course of their life.
Our initial focus and approach will encompass:
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Holistic medical history with health and wellness profile.
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Behavioral and emotional insights and understanding.
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Personalized community engagement and support.
Our Mission
Our mission is to give voice to the celebrated as well as the untold stories of pets, enriching the bonds between them, their pet parents, and their communities.
By honoring the legacy of pets like Mr. Riley Roo we ensure that the stories of all pets are heard, understood and can be acted upon.
The Riley Roo Way™ isn't about us; it's a celebration of them.
Riley Roo Crew© Be the first to get exclusive updates and help shape the future of The Riley Roo Way.™
Introducing
Mr. Riley Roo
The fabulous Mr. Riley Roo entered Nicole's life as a senior rescue, a sweet soul who had been found on the streets, shuffled through a city shelter then onto a senior rescue before finding his forever home with her. Accompanied with only his rescue medical records, some general notes and 'adopt me' photos, there was nothing that truly spoke to the life he had led before he went from someone’s roadside trash to her most precious treasure.
As the years went by and the pile of unanswered questions grew, a stark realization emerged. The tools available to explore Riley Roo's past, understand his present, and safeguard his future were simply not sufficient.
In the wake of Riley’s passing and recognizing the gaps in pet care, Nicole made a heartfelt promise to turn her vision into reality and bring her concept to life.
The Story of Riley Roo
The promise of a
Better Way.
Motivated and inspired by Riley Roo's memory, over the coming months the team at The Riley Roo Way™ will be turning this concept into a web and mobile-based application. One that is laser focused on providing pet parents with a new way, a compassionate way, an educated way... the ultimate way to honor, capture, and share the many facets of a pet’s life.
Welcome to The Riley Roo Way™.
Now that we've shared the story of Riley Roo;
we're eager to hear about your heart ❤️️ pet or pets!
We invite you to
Join Us
Become an inaugural member of the Riley Roo Crew© and community where you can follow our development progress, participate in our upcoming beta test and receive sneak peaks of new features and functionality as they roll out.
Together, let's build a platform that transforms pet care into a celebration of every pet’s unique story.
Join us on social media
Tag us in your journeys!
Features that connect
And Why it Matters
Whether it’s a medical update, a ‘gotcha’ anniversary, or a new trick learned, The Riley Roo Way™ will make it easy to celebrate and record these moments.
Capturing the known history of a pet can significantly impact their care and overall well-being as it allows for proactive and preventative health strategies, better behavioral management, and enhanced awareness. This approach allows pet parents to anticipate needs, plan for the future, tailor care, and truly celebrate the life of your own “Riley Roo”.
Story
Footprint
Journey
At The Riley Roo Way™, we're redefining pet care with a holistic, personalized, and lifelong approach. Our vision embraces every aspect of your pet's life, from their health and behavior to the unique bond you share.
We're committed to offering innovative solutions that adapt to your pet's needs, ensuring they feel loved and supported every step of the way.
Join us in celebrating the extraordinary journey of pets, and discover a new way to honor and capture their lives.
Learn More
Our Commitment
The memory of Mr. Riley Roo embodies the heart and soul of why we started this venture. He represents every pet, whether they joined your family as a playful toddler, a curious adolescent, or a wise senior.
The Riley Roo Way™ will be a living, breathing ecosystem where every feature and function is designed to foster and facilitate connections, not just between pets and pet parents but among all members of their pet-loving community.
Riley Roo Crew© Be the first to get exclusive updates and help shape the future of The Riley Roo Way.™
© 2025 The Riley Roo Way L.L.C.
© All Rights Reserved.
| D-U-N-S® Number: 119407487
